Like most people, the industries I work in happened by accident. I’ve always found myself in the ‘difficult-to-market’ industries including high-tech, software, engineering, manufacturing and business services. I thoroughly enjoy the challenges and craziness of these industries.
I’m a believer in client relationships and B2Human marketing. That’s why I recently created a marketing model called Current Client Optimisation (CCO) which focuses on the relationship between Sales, Marketing and Client. My special mad skill is dumbing stuff down. I sink my teeth into complex products or services with 10-pager tech specs and “reader-digest” it into neat infographics or awesome LinkedIN posts.
I love writing, reading, red wine and travelling.
Connect with Elle by email - Elle@marketec.co.za